Ashia is a world-class Fair Trade Tourism certified cheetah sanctuary and working farm outside Paarl in South Africa’s Western Cape, a 45 minute drive from Cape Town. An African name meaning ‘life and hope’, Ashia lies nestled at the foot of the dramatic Drakenstein mountains, providing the perfect setting for the sanctuary’s conservation and environmental education programmes.

Founded to help prevent the further decline of the cheetah population, Ashia's conservation efforts primarily focus on the wilding and introduction of captive-bred cheetahs into the protected wild. The Breeding, Wilding and Release Project, financed and managed by Ashia and Kuzuko Lodge, went into operation in 2018 with the succesful release of several captive born cheetahs onto Kuzuko, a 15,000ha private game reserve in the Eastern Cape

Ashia also offers the opportunity to contribute in aiding conservation initiatives through its volunteer programmes, working holidays and research/ internship programmes.

Luxurious accommodation offers guests the opportunity to experience farm life first-hand. Guests and day visitors alike can refresh and eat at the Café with its sweeping views over the Drakenstein mountains, browse through the extensive selection of high end gifts and memorabilia in the Boutique Shop, or explore the beauty and diversity of the farm on foot.